I’m Nick Calabro, CEO of Calaboration, and we’re here to help you make more money, grow your business, and market yourself like a mayor. Do you know what proper marketing and lead generation could do for you and your business? That’s what we’re here to help you with.

We’ve helped hundreds of business owners and entreprenurs get started with their own digital marketing and generating leads online. If you’re feeling like this is above you or that you should hire an agency, that’s great — we do that too. But if you’re willing to put in the time-investment and build a system that builds upon itself and grows with your business, you’re in the right place.

what is digital marketing?

Here's how we define it

There are many definitions of digital marketing especially in today’s climate of Millenials who think posting something on Instagram qualifies them to be a social media manager at top companies. We do frequently post on Instagram & engage in other social media sites, but there’s much that goes into it — that’s what this site is about

At Calaboration, we teach you how to build a platform and brand that grows over time and generates exponentially more of a following, leads, and business by focusing on your brand and engagement over leads and transactions. 

In other words, we market as if we’re running for mayor.

We build our social media accounts, engage with followers, and post content that is geared toward building a trusting fanbase. This, combined with strategic paid advertising ensures leads are generated today and 10x more leads are generated a couple years from now.

Some people will drop tens of thousands of dollars to an agency to have them push out ads, buy lists of leads, and build a stunning website — this is not sustainable. You can get started building a system that works for you today with just a small investment of time and no money.

We at Calaboration are uniquely in touch with political campaigns and marketing along with branding, lead generation, and industries from real estate, medicine, and hospitality. Combined, we discovered how every business and agent should be marketing like a mayor.

what is poor digital marketing?

What not to do

Let’s go over the things you should not be doing in your digital marketing efforts. 

  1. Do NOT buy leads. When you purchase leads, whether they’re homebuyer leads from Zillow or potential web clients from new domains being purchased, you’re looking at the same list dozens of others are buying as well.

    This results in poor leads who have already been called multiple times by the time you get to them, and requires you to constantly spend money to this list-company so they can supply you with more phone numbers to call. There’s no platform of your own being built and instead, you fund their platform to sell back to you.

     

  2. Do NOT expect results overnight. No politician shows up and gets elected out of nowhere — just like you will not build a website and start a blog and receive all the leads and business right away.

    With a balance of paid advertising and content marketing, you will have a comfortable stream of leads while you build your platform, but the real fruits of your efforts show in a few months. 

Mayor Marketing Essential # 1

A lead-generating website

All roads lead to your website. When Calaboration picks up a new client who doesn’t have a website, it’s the absolute first thing we take care of.

Your website will be the home base for your business where you can store all of your content and track visitors to retarget ads to them later on.

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Free!

Exclusively for Calaborators

Build Your Own Stunning Lead-Generating Website

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Mayor Marketing Essential # 2

Premium Branding

All roads lead to your website. When Calaboration picks up a new client who doesn’t have a website, it’s the absolute first thing we take care of.

Your website will be the home base for your business where you can store all of your content and track visitors to retarget ads to them later on.

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Mayor Marketing Essential # 3

Cultivate a loyal Following

All roads lead to your website. When Calaboration picks up a new client who doesn’t have a website, it’s the absolute first thing we take care of.

Your website will be the home base for your business where you can store all of your content and track visitors to retarget ads to them later on.

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